Why cleansing your data will save you time and money
At the core of modern business lies data. From pursuing potential leads to reinforcing brand relevance in the public sphere, data is integral and often at the forefront of business decision making. However, data is also volatile. The mobility and changes that are the cornerstones of capitalist societies imply that addresses will change, phone numbers will be swapped and names might eventually be altered among other details. For these reasons, databases need constant checks an